Must Have Mobile Media Marketing

Most business owners don’t realize the potential in mobile media marketing and how it will help their business.

Since the advent of the lap top,  smart phone, and tablets, we’re at the cusp of a mobile media revolution.

Almost 300 million mobile devices in the U.S. alone, 50% of them will be smart phone by the end of this year.

With the ease and hectic lives people live, most people are using their mobile devices to get online, shop
and socialize.

Here are a few mobile media marketing strategies that you must incorporate in your business if you
want to compete and survive in this new marketing era.

Text Message Service

• First, the least expensive and the most direct way to communicate with your customers is a
  text messaging service. 73% of mobile users text, the average mobile user sends 600 text per
  month. The average teenager sends thousands. Setting up a text message service is easy and
  inexpensive, start a campaign for under $50. 93% of text are read and most of them within
  the first 15 minutes. Email is no longer as popular, with an open rate of 20-25%.

QR codes For Mobile Media Marketing

Second, there are QR codes, or quick response codes. They started in Japan,
very popular in Asia and Europe. These are great to get people from offline
advertising to your online offers. QR codes store more data than regular bar
codes, so you can load more info, contact info, coupons, discounts, pictures
and videos. These can easily be used to get people onto your text message list.

Mobile Media Marketing Apps

• Who hasn’t heard the commercial, “We have an app for that.” The Iphone has over 350,000 apps
  or applications, on how to use your phone for everything from medicine to construction. The app
  software development business is a multi-billion dollar industry. As a business owner, you can
  develop your own app, so your customers can have your business on their mobile device.
  Your app can offer discounts, updates on events and VIP specials to those who upload it.

Mobile Media Marketing Advertising

• The mobile media marketing  advertising industry is growing in leaps and bounds. Advertising,
  buying and selling on mobile devices is growing larger every year.

Mobile Websites

• Desktop websites do not translate well on small mobile devices. Every website, particularly a
  business website should have a mobile optimized website. It’s easier for your viewer to see and
  more likely that they will stay on your site.

Google Business Places

• Google offers a free site for business owners to place their business. This is a
  must have for every business, free advertising. There you have 6 must have
  mobile media marketing strategies for your business. As a mobile media
  consultant, I would urge youto get your business placement with Google and
  set up a text message service. These two mobile media marketing strategies
  will reduce your marketing budget and increase your relationship with your clients.

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