published Monday, November 14th, 2011 at 3:20 am by Edwin Cabrera
Resistance Bands for Strength and Conditioning
Strength and conditioning using resistance bands operates according to the same scientific principles of stressing the muscles with progressive resistance as free weight training.
Strength building with resistance bands is an exact science of repetitions and sets of exercises at maximum effort to build your body and mind. An extremely
important aspect of strength training is proper nutrition. The diet aspect of your strength and conditioning program is just as important, if
not more, than the resistance band training aspect. So, eliminate sugar, fatty fried foods, processed foods and foods with preservatives. Eat a more natural diet with fruits, vegetables,
legumes, and if possible organically grown. Also include some vitamin and protein supplements as well as vegetable juices and protein shakes. Eat smaller meals 4-5 times a day with less snacking.
program, find a trainer that is qualified and experienced using resistance bands.
If your using resistance bands for muscular size, lift mainly in the 8-12 rep range but if you want to tone the muscles then lift from
12-15 reps. Do 3 sets of each exercises resting 1 minute between sets, 2x a week for about 45-60 minutes per
session. When using resistance bands maintain an even tempo of lifting smooth and quick, pause and return the
weight slower than the lift. Prepare your mind and body before starting and have a cool down routine, with a
power shake or light snake immediately after training.
A resistance band training program should be geared towards the type of sport skill needed. If your sport skill is speed and endurance, lift
lighter weights with higher repetitions. If you are more of a strength athlete you will do better lifting heavier weights with fewer reps.
Supplements, proper nutrition, rest and mental preparation can help in achieving muscular mass much faster.
Gaining muscular mass is easy when you lift correctly and follow a plan prescribed by a qualified resistance band coach.
Remember, everyone develops differently and at their own pace according to body type, intensity during training and time invested. If you are patient, dedicated
and consistent you will get the results you’re looking for.
If you’re looking for a way to feel and look great – then using resistance bands is for you.
Please click the LIKE button to share with someone who is interested in developing their mind and body.
published Saturday, September 17th, 2011 at 11:03 pm by Edwin Cabrera
Mobile Media Solutions For Business
Mobile media solutions for business generally describes marketing on or with a mobile device, such as a cellular phones, tablets, and lap tops. It can also refer to more on-the-move traditional marketing, such as technology road shows or moving billboards. Broadly defined, mobile media solutions is the use of mobile communications media as a means of directing marketing communication. An example is where interactive wireless media providers give customers time-and-location sensitive, personalized, information, which promotes goods, services, and ideas—thereby generating value for both buyer and seller. One of the unique features of mobile media marketing is that it is often user-initiated and user-controlled, and requires the express consent of the user to receive future communications (“Mobile marketing,” 2011). Approximately 4.6 billion cell-phones exist globally, compared to 1.1 billion computers. Cellular phones currently outnumber TV sets by over 3 to 1, and PC based internet users by over 4 to 1, and the total laptop and desktop PC population by nearly 5 to 1 (“Mobile advertising,” 2011). Therefore, it is hard to ignore this trend as a means of generating interest and ultimately, sales revenue.
Mobile Media Solutions Via Text-Message
Text messaging, also known as Short Message Service (SMS), has been in use since approximately 1992, and is limited to 140 bytes per message, or about 160 characters in the English alphabet. SMS is popular in Europe, Asia (though in Japan SMS has been largely superseded by mobile internet email), the United States, Australia and New Zealand, and is growing in popularity in Africa (“Text messaging,” 2011). About 3.5 billion text messages are sent everyday (Cohen, September 24, 2009).
I Just Won...
SMS has several advantages over email, something exploitable by mobile media marketers. For one, the existing regulatory framework still keeps SMS uncluttered and spam-free. SMS is also the one form of communication that many people are tethered to 24/7, and cannot do without. Where email in boxes fill up with loads of marketing messages that will be deleted and never read, 97% of text-messages are opened, with 83% of those opened within one hour of being sent. One of the most notable text-marketing campaigns occurred during the 2008 presidential campaign, when President Obama stated he would use SMS as one of the means to announce his selection of Joe Biden as his running mate. Approximately 2.9 million users registered to receive the notification, and though CNN scooped the nation on television prior to SMS announcement being sent, the Obama campaign was able to use the 2.9 million cell-phone numbers acquired for further campaign marketing and for fundraising. The publicity of this event was noted, and afterward there was an uptick in SMS marketing throughout the country (Cohen, September 24, 2009).
SMS has become the most widely used mobile media solutions tool used by the retail and Fast Moving Consumer Goods (FMCG) industry. SMS marketing is effective because the message is sent directly to the target audience, and can be used for a number of areas, such as recruiting, marketing, customer care services, etc. Bulk SMS has also become important for reaching enormous markets with large numbers of potential customers in a short period of time. Just one click allows a business person to send a text-message containing a product description, price, or any other relevant information .
Mobile Media Solutions Via Mobile Advertising
Mobile advertising is a form of advertising via cell-phones or other mobile devices, and is considered to be a subset of mobile media solutions. Mobile media advertising is closely related to internet advertising, though its reach is considered to be far greater. It is probable that the advertising and the mobile media industry will increasingly account for a larger share of the fast growing mobile media solutions market, though it remains at about 1% of global advertising spent (“Mobile advertising,” 2011).
Mobile Media Solutions Surpasses Internet Marketing
Mobile media advertising is becoming more popular as businesses try to reach their customer-base through an expanding use of smart phones. Research from Informa Telecoms & Media indicates that the mobile advertising industry might be worth almost $24 billion by 2015 (Del Grande, July 5, 2011).
According to the CEO of mobile media solutions company BuzzCity, mobile advertising is no longer dominated by a handful of markets. To have nearly 50 countries each serve over 100 million advertisements per quarter is not only an important milestone, but a real indication of the depth and increasing maturity of mobile media solutions as a whole. Mobile internet advertising is now an ubiquitous force for marketers to spread their message, build brands and transactions with a medium that marketers cannot afford to ignore. Moreover, as adoption of mobile payment technology becomes more widespread, mobile advertising will likely respond to help advertisers see more direct and immediate responses to their ad campaigns (BuzzCity.com, 2011a). BuzzCity’s first quarter, 2011 results saw the number of ads served on the BuzzCity ad network increase by 38% globally, to 23.2 billion ad impressions, representing record levels of both traffic and adspend, primarily driven by ongoing consumer demand for greater mobile media solutions (BuzzCity.com, 2011b).
According to BuzzCity’s CEO, Consumer demand for mobile content continues to grow and advertisers are taking advantage of this. In gaming for example, advertisers are using paper-download games as a key part of ad campaigns—particularly in value added services markets in places like Indonesia, South Africa, India, and Mexico. Central and South American countries continue to be a hotspot for mobile advertising campaigns, helped by cheaper data rates and improved network capabilities. Countries that have shown an increase of mobile media solutions through advertising and text messaging include Spain (225%), China (130%), South Korea (92%), Thailand (92%) and Turkey (82%). Despite political tension, even Egypt has shown a phenomenal 144% increase in mobile media solutions.
Mobile media solutions, uses text messaging and mobile advertising as a necessary part of an advertising campaign for any business to be competitive in today’s market.
published Tuesday, July 12th, 2011 at 4:38 pm by Edwin Cabrera
Must Have Mobile Media Marketing
Most business owners don’t realize the potential in mobile media marketing and how it will help their business.
Since the advent of the lap top, smart phone, and tablets, we’re at the cusp of a mobile media revolution.
Almost 300 million mobile devices in the U.S. alone, 50% of them will be smart phone by the end of this year.
With the ease and hectic lives people live, most people are using their mobile devices to get online, shop
and socialize.
Here are a few mobile media marketing strategies that you must incorporate in your business if you
want to compete and survive in this new marketing era.
Text Message Service
First, the least expensive and the most direct way to communicate with your customers is a text messaging service. 73% of mobile users text, the average mobile user sends 600 text per
month. The average teenager sends thousands. Setting up a text message service is easy and
inexpensive, start a campaign for under $50. 93% of text are read and most of them within
the first 15 minutes. Email is no longer as popular, with an open rate of 20-25%.
QR codes For Mobile Media Marketing
Second, there are QR codes, or quick response codes. They started in Japan,
very popular in Asia and Europe. These are great to get people from offline
advertising to your online offers. QR codes store more data than regular bar
codes, so you can load more info, contact info, coupons, discounts, pictures
and videos. These can easily be used to get people onto your text message list.
Mobile Media Marketing Apps
Who hasn’t heard the commercial, “We have an app for that.” The Iphone has over 350,000 apps
or applications, on how to use your phone for everything from medicine to construction. The app
software development business is a multi-billion dollar industry. As a business owner, you can
develop your own app, so your customers can have your business on their mobile device.
Your app can offer discounts, updates on events and VIP specials to those who upload it.
Mobile Media Marketing Advertising
The mobile media marketing advertising industry is growing in leaps and bounds. Advertising,
buying and selling on mobile devices is growing larger every year.
Mobile Websites
Desktop websites do not translate well on small mobile devices. Every website, particularly a
business website should have a mobile optimized website. It’s easier for your viewer to see and
more likely that they will stay on your site.
Google Business Places
Google offers a free site for business owners to place their business. This is a
must have for every business, free advertising. There you have 6 must have
mobile media marketing strategies for your business. As a mobile media
consultant, I would urge youto get your business placement with Google and
set up a text message service. These two mobile media marketing strategies
will reduce your marketing budget and increase your relationship with your clients.
published Monday, July 11th, 2011 at 1:48 pm by Edwin Cabrera
I’ve been working online for several years, trying to make money on the internet.
I’ve tried several multi-level companies, affiliate marketing, niche marketing and a host of other money making schemes.
I think it’s me, because I see people making money in all of these opportunities but I just couldn’t get them to work for me.
We are now on the cusp of an internet revolution: Mobile Media! Mobile Media Marketing is the wave of the future, according to Google and many visionaries.
There are almost 300 million mobile device users in the U.S. alone!
The smart phone has revolutionized communication and marketing today.
Almost everyone has a cell phone or a mobile device: laptop, Kindle, Pad, Ipod. Almost every kid has a cell phone; It’s a basic necessity!
It is no longer used just to call people. Calling is secondary to text messaging, internet browsing, playing games, finding info,
social media communication, video recording, taking pictures, listening to music, watching videos and TV.
The cell phone has become a tremendous part of our lives and it will continue to affect us in unimaginable ways.
The History channel reported on “101 Gadgets That Changed The World.” Guess which gadget came in as number 1: The Smart Phone!
The smart phone incorporates at least 25 of the 101 gadgets portrayed on the show. These gadgets have had profound effects on
our society: the calculator, wrist watch, Kindle, MP3 player, GPS, radio, personal computer, flashlight and video recorder.
All of these great inventions have been incorporated into a small, mobile device that everyone can afford. People around the world cannot afford a computer but can afford a cell phone.
We are only in the beginning of how deeply profound the effects of this little gadget will have on our culture and world.
This “little” gadget is having a giant effect on business and marketing. Billions of dollars will be made on text messaging,
mobile advertising, mobile websites, mobile apps, mobile business placement and social media. If you are looking to make money
on the new internet, Go Mobile! There are many opportunities to ride the wave of the new internet. Look around you, find a need
and fulfill it with mobile media. Find your local mobile media consultant and have a serious discussion oh you can capitalize on it!
published Tuesday, February 8th, 2011 at 1:38 am by Edwin Cabrera
How do you define baby boomer? What are the future challenges for baby boomers?
How will you fair when you hit fifty or sixty years old?
Various sources have conflicting dates for the baby boomer era, but generally
speaking it’s for people born after the second world war between 1946 and 1964.
I’m a baby boomer, born in 1955 and retired after 26 years as an educator.
Starting in 2011, baby boomers will start turning 65 years old at a rate of 10,000 per day,
according to AARP. By the time we finish the boomer generation, people 65 plus will have doubled and by
2050, 20% of the population will be over 65.
There are some unsettling statistics that will define how baby boomers will fair economically in the future:
*1% will be wealthy;
*4% will have adequate capital to retire;
*3% will continue to work
*63% will will be dependent on Social Security, family or charity;
*29% will be deceased.
The “Golden Years” will no be so shiny unless you plan and prepare to be in the 5% that will have the means
to retire.
In our current economic situation, where experts cannot decide if we’re in a recession or a depression, unemployment is at an all time high, very little job security, and pension plans are being decimated by corporations. The Bureau of Labor Statistics indicate that at 65 only 5% of the labor force will have enough to retire.
So, what must the other 95% do to prepare for their “Golden Years?” One of the biggest mistake people make is to fail to plan or plan too late for their retirement. Most peopled don’t really think about retirement until much later in life. Most people don’t understand the implications of Social Security, health plans, health care costs, and how the cost of living will affect their future. One thing is for sure, the cost of living will be more expensive when you retire.
There are several ways to guarantee that you become part of the 5 percent that will be able to retire. Become pro-active about your retirement NOW, and seek expert financial planning advice. Another great way to insure a greater income is to join a home based business. CNN reports that a new home business is started every 11 seconds. A home business offers a low start-up cost, low overhead, start part-time, tax benefits and a residual income.
Start Now, remember procrastination is the #1 mistake of retirement success. Some of the richest business people are investing in home businesses: Trump; Kiyosaki; Buffet. A home business takes time to build, so when you are ready to retire you should have a residual income that will make your “Golden Years” shine.
Before you venture into a home business do your due diligence and talk to someone with experience.
