Keywords for Greater Search Engine Optimization

SEO—Keyword Your Way to More Traffic

While I am not big on SEO (Search Engine Optimization) I feel it is important to cover
the basics, your site is nothing but a store in the middle of the desert. You know it’s
great, and anyone who happens to be in the middle of the desert also sees its great
features. However, until word of mouth gets around, your site is stuck in virtual limbo.

This is the entire basis of SEO theory, that you must reach out to your audience. Sure
you could take a traditional advertising approach and post a banner ad or an offline ad,
but when you do so, you are losing one of the best advantages of SEO—targeted

Targeted advertising means you maximize your time and investment by only selling to
customers who have already indicated a strong interest in the products you sell. Enter
the big three search engines (Google, Yahoo and Bing), the only true way to reach
targeted traffic from SEO keywords.

You target, or qualify, your audience by the keywords you focus on. Each search engine
company has a web crawler application that scours the Internet looking for fresh new
content. As the search engine finds new content, it will “index” each of the pages found,
saving the content in a large database.

At this stage, your reader types in a keyword request into the search engine and based
on this request (how it matches with text content within your webpage) the search
engine is going to send back SERPs, or Search Engine Results Pages.

What determines which websites are ranked higher than others? This is indeed a
contentious issue, as most of the major search engines are intentionally vague about
what factors their algorithms consider. Still, the overwhelming message is clear; if you
want to be highly ranked (and everyone does, since most users never even click past
the first two pages) you must develop high quality content. That brings us to the first
point of effective SEO marketing.

Creating SEO Website Content

The best way to be noticed by search engines and to reach your audience to is create
excellent content. Now we’re not going to spend dozens of pages taking baby steps.
You probably already know the difference between good content and low quality,
keyword-inflated ‘fluff’.

Good content is:

· Professional (Grammatically correct and with proper spelling);

· Readable (In the same sense as news articles or magazine articles);

· Informative (Teaches the audience something about the subject);

· Entertaining or Conversational (Not merely dry information); and

· Original (Is not merely a copy of another article).

You know good content when you read it because the language is riveting, it keeps you
interested. This is the type of writing that is rewarded, and that’s regardless of how
many ‘Panda’ or ‘Penguin’ algorithm updates are invented.

More and more, we see evidence that low quality sites, particularly content mills and
some article directories (notorious for low quality ‘expert articles’) are being penalized by
rapidly improving search engines. It’s important to remember that search engine
companies are striving to invent artificial intelligence with their algorithm changes, so
that robots can start picking up on poor quality writing, as well as other unethical

Poor quality content is very quickly losing its value online. Customers are not finding it
helpful and in turn, search engines are burying the pages (and in some cases the entire
site) in SERPs.

What is poor quality content? Who is to say what is low quality content and what is
‘magazine’ or ‘expert quality’ writing? Poor quality writing can be identified by the
following trademarks:

· Many sentences that merely take up space;

· Various grammar or spelling errors;

· Hyperbole and ‘sales’ type writing rather than thorough coverage; and

· Common knowledge rather than expert insider tips.

· Duplicate content

Here we see what is at the root of the problem; lazy writers and company heads that

really don’t care enough about human traffic. They prefer to play games with

“robots” (the web crawlers looking for keywords) rather than to create interesting and

lively content.

So ask yourself,

“Is the content I am paying for or writing about truly informative?

Is it written for human beings, just as a magazine or a newspaper article?”

We can safely say that if you’re planning to launch an SEO campaign built on high

keyword density and “filler” articles, you are wasting big money! Your readership is

demanding…don’t let them down!

Join A Team Of Professionals

Learn how to create quality content through our professional online marketing training.

We have a system of professional online marketing training to show you how to build an optimized website.

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How To Create Your Passive Income System

There are many ways to create a passive income system on the internet.

You can make money online without having to recruit or build giant teams.

You can start with as little as Five Dollars!

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Social Media Marketing Secrets

Social Media Marketing Success Secrets

Social media marketing gives an indicator of the times. Yes, traditional marketing methods can still move the needle, but social media can be exponentially more effective in generating web traffic. If you don’t know how to begin marketing through social media, you’ll find this article to be of great help.

social media marketing secretsUse caution when you’re hiring a marketing company for social media. Media companies of this nature are often scam operations out to bilk novice marketing businesses. Some of these companies create fake accounts on social networks using bots and proxy servers. Your money will have been wasted sending you marketing message to accounts no one will ever see.

Today’s social media marketing is all about Web 2., so make sure that you’re using the appropriate widgets and applications on your site. Putting a widget on your site is the way to glean followers for your site. A widget on your site lets your readers re-tweet your content and vote on it’s quality. You won’t need to rely on anonymous reviews on non-connected websites.

Above your blog posts, place a share button for Facebook. Having this button means your blog readers can easily share your content with their Facebook friends. This means that more people will be able to access your blog and, in turn, those visitors may purchase your products or services.

TIP! Before you get started in the area of social media marketing, come up with a plan. Consider page management, the layout of the page and the amount of time to be invested into it.

Don’t be afraid to get help with your marketing. This market is large and many designers and consultants can create a website and social media strategy that works for you. You should know that this option is expensive, so you need to be prepared.

Negative Comments

It is important to professionally address criticism and product feedback you receive through social media channels. This very thing can distinguish whether or not your social media marketing is successful.

You should be especially prompt about responding to negative comments or reviews. If you ignore negative comments, it can hurt your business’ reputation. When responding to these people swiftly, and in a good way, it makes things more positive.

Try and rate all of the items you have on your sites if you are selling products, people who come from social media sites will appreciate this. By having these social media tools on your site, your consumers have the ability to participate in what you are trying to promote.

TIP! You want to do more than just pushing products to get a lot of people to follow you. Try posting links or stories from outside providers that are relative to your niche or industry.

Create new Twitter posts often. Old Twitter posts have a tendency to get buried on others’ feeds. The key to success on Twitter is by posting quality content frequently. When you keep posts short, you can stretch out one event by giving a few updates.

If you choose to market yourself or your business via a social media network, make sure that your ads are placed in areas that will be widely noticed. You need to experiment with this to see which areas work best, but it’s worth the time spent!

It is not hard at all to get into SMM. In fact, social media marketing is a wonderful way to provide an enriching interactive advertising experience for your customers. If you thoughtfully implement the above advice, you will enjoy fresh and continued success from your advertising efforts.

Do not be afraid to ask for help with your social media marketing. Tap into the expertise of some of the best consultants in the business to improve your brand. They can be pricey, however, so be ready to open your wallet if you choose this option.

TIP! Flexibility is very key when managing the content on your website. When you are promoting an important new product, you should post updates frequently.


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social media marketing techniques


Essential Lead Generation Skills For Online Business Success

Lead Generation Tips For Online Success

Lead generation is essential to business owners. Learning how to generate leads can turn a big profit. This article will educate you on how to do just that.

The buying cycle is something you will want to become familiar with. They may consider an offer, wish to learn more about it, and then decide on whether to buy it or not. By targeting offers to the cycle, it will make it more likely for get the sales you want.

Landing Pages
Keep the consumer buying cycle in mind as you attempt to generate more leads, because it can have a big impact on your results. Consumers tend to consider an offer, search for more information about it, then make the decision to buy or not. If your offers are more focused towards meeting the consumers needs, it can quicken up their decision making process.

TIP! Consumer reviews can help you when attempting to revamp your lead generation techniques. If you can offer data to support your claims, consumers will be more confident about sharing their information or buying.

If you are advertising online, create landing pages for potential leads. Landing pages that are targeted to the exact ad that led them there are much more effective than driving them to the general website. Take them to the place that has exactly the information they are seeking. Get that tied in with your contact form and you can start building some leads.

Use customer reviews and case studies to find new leads. If you can offer data to support your claims, consumers will be more confident about sharing their information or buying. Use relevant studies that prove the power of your product, and include testimonials from satisfied existing customers.

Leads are very valuable. However, there will be some leads that are inappropriate for a particular campaign. Focus on your target audience; don’t bother with leads that aren’t suitable. Quality leads will optimize your revenue.

Is anything related to your field happening near you? Wedding shows may be of benefit to someone in the real estate market. New couples need new homes, so set up a table and get the word out! Stay in touch with local publications so you know what is happening.

TIP! Consider long-tailed keywords. These should be used sparingly.

Don’t forget to utilize your telephone. It’s amazing how many people will actually want to hear your sales pitch. Whether you’re selling supplements or toothbrushes, there’s someone out there looking for that exact item, so get on the horn and give it a try.

Are there events related to your business? A realtor, for instance, may want to keep an eye out for wedding shows in their area. Newlyweds will need a new place, so try buying a table to let everyone know you’re available! Take a look at the papers to learn about upcoming events of interest.

Talking with like-minded businesses can help generate leads. For example, a landscaper could share their know-how about seasonal flowers. Diet planners can offer great tips to offices about better eating while working. If you are an expert in a particular field, don’t be afraid to share your insights and knowledge with other professionals in your community.

Look for online lead organizations to see what they can do for you. These types of groups are especially helpful if your target market is local. They’ll be able to help indirectly, which will only help your business.

TIP! Target your campaign to those who are interested. Gathering regular leads can be fine if you want to attract a broad range of people.

Readers that wish to build a business can deal with economic storms of any sort to become lead generation pros. If you have no way of locating new areas to generate potential leads, it will become difficult to succeed in the future. The tips outlined above can serve as a useful reference for any business owner or operator.

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Reach Out To Your Audience Though Mobile Marketing

Mobile Is The New Internet!

mobile marketing is the new internet

The wonders of mobile marketing. There are a countless number of ways to promote your business through mobile marketing. With all of the different ways to promote your business via mobile marketing, it’s probably difficult for you to figure out where you should start. Use the tips in this article to get started.

You need to build a great database first. Only use people that have opted into your messaging system. You really need to get their permission before starting. Gaining permission can easily be done by either a web form that they can fill out, or by agreeing to it via a simple code based text system.

Make sure all your content is as brief and concise as it can be, this will help your mobile marketing as a whole as people can understand what you have available. They should immediately know what your message is and be able to absorb it quickly.

Your customers come first. Knowing what customers want and providing it is how mobile marketers are successful. You will not be able to generate any sales if your products do not correspond to what your customers need. The more knowledge you can gain, the more successful you shall be.

TIP!  QR codes are being used more and more on advertisements to appeal to the smartphone-using audience. The codes give access to your site, where you can offer coupons or special deals for those with smartphones.

Mobile marketing is a great new way to market that’s very effective. More and more people everyday are using their mobile phones to use social networking websites and download apps. Both are great options to market your business. You need to target your customers where they are congregating online.

Understanding how mobile devices work is important in mobile marketing. Being informed will help you to make a platform that is easy for consumers to navigate and have a site that functions as well as it possibly can. View your campaign on as many different mobile and smart phones as possible to test out your ads, links and other interactive materials from the perspecitve of a consumer.

Remember who you are talking to if you are going to make phone calls, they are people whose lives you are interrupting. Keep this in mind.

Mobile content should be easy to read and to the point for the success of your campaign. Make sure customers know what your message is, so they absorb it and respond.

TIP!  Money investment should be considered necessary if you want to have a decent website that works on mobile devices. It can be a challenge to create an effective mobile marketing site.

You need to remember that not everyone is aware of what the various abbreviations mean. People who do not understand your ad will ignore it, and that will result in the loss of potential customers.

Be sure that the code you use is short and dedicated. Keeping tight control over your brand is worth the extra cost. It offers some legal protection for you as well.

In order to attract potential customers via mobile marketing, you should insure that your marketing campaigns will work across different mobile platforms. The one you choose has to function on any mobile device, otherwise technical issues may cause you to lose opportunities.

Get some of your friends to help test your emails, site, ads, and other aspects of your campaign. To get a truly unbiased opinion, you could pay an outside firm to test out your campaign.

TIP!  Craft a mission statement more for your purpose than anything if you want to stay on track in social mobile marketing. If you have a clear definition of your principles, it’s easier to create a marketing plan that fits them.

If your company decides to move forward with developing its own mobile app, ensure that it is something that your customers will appreciate for its convenience and relevance. Without a usable function for existing or prospective customers, no one is likely to use it.

You should use A/B testing while developing your mobile page. Testing out a site is as important for mobile marketing as it is with a regular webpage. You can see what works and what doesn’t. By creating two different landing pages, called A and B, you can monitor which version has the most conversions. You then can progress with your mobile campaign with the one that works best.

Mobile marketing is complex, and you should take the time to learn more about it. Missions and marketing strategies vary from one business to the next. A plan that is effective for one business might not be appropriate for another. The tips that you have read will give you a good starting point.

Changes in your market will dictate changes in your customer base. You can gain or lose customers based on outside influences that you cannot control. New technology can lure your customers away. If you are going to remain competitive in mobile marketing, you need to be vigilant about staying on top of the trends.

TIP!  If you want to see your profits go up, try some mobile marketing. More people than ever use their phones to check social media sites and to download applications.

Learn more about how to grow your online business using the right tools, getting the right training and having a great support team.

Join a team of professional online marketers dedicated

to helping your build YOUR online business!

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Why Do You Want A Home Business

Advantages and Drawbacks of a Home


What Are The Pros and Cons of Home Business Models?

Like most business models, there are plus points and minus points with

home businesses as well. It might seem very simple to you when you

hear about the Jones staying at home all day and still spending

lavishly on everything. They are into a home business, but is it all so

smooth-sailing? Here we take a look at both sides of the coin.

how to build a home business

The Pros of Home Business Models

1. You are your own boss. Though it is wrong to say that you aren’t

answerable to anybody – you are, to your clients – you still have a

lot of freedom that a desk job won’t give you.

2. You can take risks and develop things that might be termed

unconventional. If you are a creative thinker, being in a home

business is just right for you.

3. There is very moderate investment needed. You can

setup your home business for almost nothing but a computer and

some working space.

4. There is no hassle of physically interacting with employees.

When you hire people, most of them will be online people and

you will be communicating with them largely through email and


5. You have the liberty to take your home business as far as you

want to. If you think you want to stop it at a particular point,

you can do that. You cannot do that, however, with a company

you are working in if it wants to expand beyond what it is now.

6. You can take your breaks as and when you want. No one asks

you how many hours you work per day or how many days you

work (unless you have that kind of arrangement with a client).

7. Instead of staying away from your family and friends as

conventional desk jobs have you do, with a home business

model, you stay close to them and can actually even involve

them in your work. Even people who are considered

unemployable can get some employment through your venture,

making it a somewhat philanthropic task.

Why to start a home business

The Cons of Home Business Models

1. You are the fall guy for everything. In a company job, there’s a

lot of passing the buck that happens when things go wrong. But

if things go wrong with a home business, there is no one whom

the fingers will point at but you.

2. You have to know about everything that it takes to run a home

business. Starting from setting up to accounting, you need to have

the knowledge. Of course, you can outsource all this work, but

still you have to know about it.

3. You have to handle things you normally wouldn’t have had to,

such as shipping your product to your clients’ addresses,

protecting their securities when you take online payments,

providing them support and such.

4. You have to be a marketing genius, or learn to be one. Home

business models today are operated through the Internet, so you

need to be savvy there so that you can make the most of it.

5. Some people lack the discipline to work from home. They lose

their work ethic. When people are working in an office, the

restrictions imposed on them actually favor them because they

keep working and hence, earning. But at home, there are many

distractions that might happen. Since accountability is less

when you are working from home, you tend to be procrastinate

more when you do not have a boss standing over you. You might

lose your dedication and discipline for work forever when you start

a home business.


97% Of People Who Start A Home Business

Make Little Money or Fail Miserably.

To Be Successful Online You Must

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Who Care About Your Success!


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Fundraising With TVG Connect


Business Networking Group In Fairfax, Va

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TVG-Connect Uniting People For International Aid

TVG-Connect Giving Humanitarian Aid

True Vision Global and TVG-Connect was Created By Lois McQuinn, Charles Andrade, Bill Anderson and Gustavo Zaldivar.

TVG-Connect Mission

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You Can Open A Fund Raising Accounts By Sponsoring A Church, Orphan or Social Group.
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You Will Earn A Monthly Residual Income,
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