SEO—Keyword Your Way to More Traffic
While I am not big on SEO (Search Engine Optimization) I feel it is important to cover
the basics, your site is nothing but a store in the middle of the desert. You know it’s
great, and anyone who happens to be in the middle of the desert also sees its great
features. However, until word of mouth gets around, your site is stuck in virtual limbo.
This is the entire basis of SEO theory, that you must reach out to your audience. Sure
you could take a traditional advertising approach and post a banner ad or an offline ad,
but when you do so, you are losing one of the best advantages of SEO—targeted
Targeted advertising means you maximize your time and investment by only selling to
customers who have already indicated a strong interest in the products you sell. Enter
the big three search engines (Google, Yahoo and Bing), the only true way to reach
targeted traffic from SEO keywords.
You target, or qualify, your audience by the keywords you focus on. Each search engine
company has a web crawler application that scours the Internet looking for fresh new
content. As the search engine finds new content, it will “index” each of the pages found,
saving the content in a large database.
At this stage, your reader types in a keyword request into the search engine and based
on this request (how it matches with text content within your webpage) the search
engine is going to send back SERPs, or Search Engine Results Pages.
What determines which websites are ranked higher than others? This is indeed a
contentious issue, as most of the major search engines are intentionally vague about
what factors their algorithms consider. Still, the overwhelming message is clear; if you
want to be highly ranked (and everyone does, since most users never even click past
the first two pages) you must develop high quality content. That brings us to the first
point of effective SEO marketing.
Creating SEO Website Content
The best way to be noticed by search engines and to reach your audience to is create
excellent content. Now we’re not going to spend dozens of pages taking baby steps.
You probably already know the difference between good content and low quality,
Good content is:
· Professional (Grammatically correct and with proper spelling);
· Readable (In the same sense as news articles or magazine articles);
· Informative (Teaches the audience something about the subject);
· Entertaining or Conversational (Not merely dry information); and
· Original (Is not merely a copy of another article).
You know good content when you read it because the language is riveting, it keeps you
interested. This is the type of writing that is rewarded, and that’s regardless of how
many ‘Panda’ or ‘Penguin’ algorithm updates are invented.
More and more, we see evidence that low quality sites, particularly content mills and
some article directories (notorious for low quality ‘expert articles’) are being penalized by
rapidly improving search engines. It’s important to remember that search engine
companies are striving to invent artificial intelligence with their algorithm changes, so
that robots can start picking up on poor quality writing, as well as other unethical
Poor quality content is very quickly losing its value online. Customers are not finding it
helpful and in turn, search engines are burying the pages (and in some cases the entire
site) in SERPs.
What is poor quality content? Who is to say what is low quality content and what is
‘magazine’ or ‘expert quality’ writing? Poor quality writing can be identified by the
· Many sentences that merely take up space;
· Various grammar or spelling errors;
· Hyperbole and ‘sales’ type writing rather than thorough coverage; and
· Common knowledge rather than expert insider tips.
· Duplicate content
Here we see what is at the root of the problem; lazy writers and company heads that
really don’t care enough about human traffic. They prefer to play games with
“robots” (the web crawlers looking for keywords) rather than to create interesting and
So ask yourself,
“Is the content I am paying for or writing about truly informative?
Is it written for human beings, just as a magazine or a newspaper article?”
We can safely say that if you’re planning to launch an SEO campaign built on high
keyword density and “filler” articles, you are wasting big money! Your readership is
demanding…don’t let them down!
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Lead Generation Tips For Online Success
Lead generation is essential to business owners. Learning how to generate leads can turn a big profit. This article will educate you on how to do just that.
The buying cycle is something you will want to become familiar with. They may consider an offer, wish to learn more about it, and then decide on whether to buy it or not. By targeting offers to the cycle, it will make it more likely for get the sales you want.
Keep the consumer buying cycle in mind as you attempt to generate more leads, because it can have a big impact on your results. Consumers tend to consider an offer, search for more information about it, then make the decision to buy or not. If your offers are more focused towards meeting the consumers needs, it can quicken up their decision making process.
TIP! Consumer reviews can help you when attempting to revamp your lead generation techniques. If you can offer data to support your claims, consumers will be more confident about sharing their information or buying.
If you are advertising online, create landing pages for potential leads. Landing pages that are targeted to the exact ad that led them there are much more effective than driving them to the general website. Take them to the place that has exactly the information they are seeking. Get that tied in with your contact form and you can start building some leads.
Use customer reviews and case studies to find new leads. If you can offer data to support your claims, consumers will be more confident about sharing their information or buying. Use relevant studies that prove the power of your product, and include testimonials from satisfied existing customers.
Leads are very valuable. However, there will be some leads that are inappropriate for a particular campaign. Focus on your target audience; don’t bother with leads that aren’t suitable. Quality leads will optimize your revenue.
Is anything related to your field happening near you? Wedding shows may be of benefit to someone in the real estate market. New couples need new homes, so set up a table and get the word out! Stay in touch with local publications so you know what is happening.
TIP! Consider long-tailed keywords. These should be used sparingly.
Don’t forget to utilize your telephone. It’s amazing how many people will actually want to hear your sales pitch. Whether you’re selling supplements or toothbrushes, there’s someone out there looking for that exact item, so get on the horn and give it a try.
Are there events related to your business? A realtor, for instance, may want to keep an eye out for wedding shows in their area. Newlyweds will need a new place, so try buying a table to let everyone know you’re available! Take a look at the papers to learn about upcoming events of interest.
Talking with like-minded businesses can help generate leads. For example, a landscaper could share their know-how about seasonal flowers. Diet planners can offer great tips to offices about better eating while working. If you are an expert in a particular field, don’t be afraid to share your insights and knowledge with other professionals in your community.
Look for online lead organizations to see what they can do for you. These types of groups are especially helpful if your target market is local. They’ll be able to help indirectly, which will only help your business.
TIP! Target your campaign to those who are interested. Gathering regular leads can be fine if you want to attract a broad range of people.
Readers that wish to build a business can deal with economic storms of any sort to become lead generation pros. If you have no way of locating new areas to generate potential leads, it will become difficult to succeed in the future. The tips outlined above can serve as a useful reference for any business owner or operator.
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Mobile Is The New Internet!
The wonders of mobile marketing. There are a countless number of ways to promote your business through mobile marketing. With all of the different ways to promote your business via mobile marketing, it’s probably difficult for you to figure out where you should start. Use the tips in this article to get started.
You need to build a great database first. Only use people that have opted into your messaging system. You really need to get their permission before starting. Gaining permission can easily be done by either a web form that they can fill out, or by agreeing to it via a simple code based text system.
Make sure all your content is as brief and concise as it can be, this will help your mobile marketing as a whole as people can understand what you have available. They should immediately know what your message is and be able to absorb it quickly.
Your customers come first. Knowing what customers want and providing it is how mobile marketers are successful. You will not be able to generate any sales if your products do not correspond to what your customers need. The more knowledge you can gain, the more successful you shall be.
TIP! QR codes are being used more and more on advertisements to appeal to the smartphone-using audience. The codes give access to your site, where you can offer coupons or special deals for those with smartphones.
Mobile marketing is a great new way to market that’s very effective. More and more people everyday are using their mobile phones to use social networking websites and download apps. Both are great options to market your business. You need to target your customers where they are congregating online.
Understanding how mobile devices work is important in mobile marketing. Being informed will help you to make a platform that is easy for consumers to navigate and have a site that functions as well as it possibly can. View your campaign on as many different mobile and smart phones as possible to test out your ads, links and other interactive materials from the perspecitve of a consumer.
Remember who you are talking to if you are going to make phone calls, they are people whose lives you are interrupting. Keep this in mind.
Mobile content should be easy to read and to the point for the success of your campaign. Make sure customers know what your message is, so they absorb it and respond.
TIP! Money investment should be considered necessary if you want to have a decent website that works on mobile devices. It can be a challenge to create an effective mobile marketing site.
You need to remember that not everyone is aware of what the various abbreviations mean. People who do not understand your ad will ignore it, and that will result in the loss of potential customers.
Be sure that the code you use is short and dedicated. Keeping tight control over your brand is worth the extra cost. It offers some legal protection for you as well.
In order to attract potential customers via mobile marketing, you should insure that your marketing campaigns will work across different mobile platforms. The one you choose has to function on any mobile device, otherwise technical issues may cause you to lose opportunities.
Get some of your friends to help test your emails, site, ads, and other aspects of your campaign. To get a truly unbiased opinion, you could pay an outside firm to test out your campaign.
TIP! Craft a mission statement more for your purpose than anything if you want to stay on track in social mobile marketing. If you have a clear definition of your principles, it’s easier to create a marketing plan that fits them.
If your company decides to move forward with developing its own mobile app, ensure that it is something that your customers will appreciate for its convenience and relevance. Without a usable function for existing or prospective customers, no one is likely to use it.
You should use A/B testing while developing your mobile page. Testing out a site is as important for mobile marketing as it is with a regular webpage. You can see what works and what doesn’t. By creating two different landing pages, called A and B, you can monitor which version has the most conversions. You then can progress with your mobile campaign with the one that works best.
Mobile marketing is complex, and you should take the time to learn more about it. Missions and marketing strategies vary from one business to the next. A plan that is effective for one business might not be appropriate for another. The tips that you have read will give you a good starting point.
Changes in your market will dictate changes in your customer base. You can gain or lose customers based on outside influences that you cannot control. New technology can lure your customers away. If you are going to remain competitive in mobile marketing, you need to be vigilant about staying on top of the trends.
TIP! If you want to see your profits go up, try some mobile marketing. More people than ever use their phones to check social media sites and to download applications.
Learn more about how to grow your online business using the right tools, getting the right training and having a great support team.
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to helping your build YOUR online business!
Advantages and Drawbacks of a Home
What Are The Pros and Cons of Home Business Models?
Like most business models, there are plus points and minus points with
home businesses as well. It might seem very simple to you when you
hear about the Jones staying at home all day and still spending
lavishly on everything. They are into a home business, but is it all so
smooth-sailing? Here we take a look at both sides of the coin.
The Pros of Home Business Models
1. You are your own boss. Though it is wrong to say that you aren’t
answerable to anybody – you are, to your clients – you still have a
lot of freedom that a desk job won’t give you.
2. You can take risks and develop things that might be termed
unconventional. If you are a creative thinker, being in a home
business is just right for you.
3. There is very moderate investment needed. You can
setup your home business for almost nothing but a computer and
some working space.
4. There is no hassle of physically interacting with employees.
When you hire people, most of them will be online people and
you will be communicating with them largely through email and
5. You have the liberty to take your home business as far as you
want to. If you think you want to stop it at a particular point,
you can do that. You cannot do that, however, with a company
you are working in if it wants to expand beyond what it is now.
6. You can take your breaks as and when you want. No one asks
you how many hours you work per day or how many days you
work (unless you have that kind of arrangement with a client).
7. Instead of staying away from your family and friends as
conventional desk jobs have you do, with a home business
model, you stay close to them and can actually even involve
them in your work. Even people who are considered
unemployable can get some employment through your venture,
making it a somewhat philanthropic task.
The Cons of Home Business Models
1. You are the fall guy for everything. In a company job, there’s a
lot of passing the buck that happens when things go wrong. But
if things go wrong with a home business, there is no one whom
the fingers will point at but you.
2. You have to know about everything that it takes to run a home
business. Starting from setting up to accounting, you need to have
the knowledge. Of course, you can outsource all this work, but
still you have to know about it.
3. You have to handle things you normally wouldn’t have had to,
such as shipping your product to your clients’ addresses,
protecting their securities when you take online payments,
providing them support and such.
4. You have to be a marketing genius, or learn to be one. Home
business models today are operated through the Internet, so you
need to be savvy there so that you can make the most of it.
5. Some people lack the discipline to work from home. They lose
their work ethic. When people are working in an office, the
restrictions imposed on them actually favor them because they
keep working and hence, earning. But at home, there are many
distractions that might happen. Since accountability is less
when you are working from home, you tend to be procrastinate
more when you do not have a boss standing over you. You might
lose your dedication and discipline for work forever when you start
a home business.
97% Of People Who Start A Home Business
Make Little Money or Fail Miserably.
To Be Successful Online You Must
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Who Care About Your Success!
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TVG-Connect Giving Humanitarian Aid
True Vision Global and TVG-Connect was Created By Lois McQuinn, Charles Andrade, Bill Anderson and Gustavo Zaldivar.
TVG-Connect’s Goal Is To Create The Largest Humanitarian Program In The World!
We Are United Nations Approved To Conduct Micro-Projects In Over 201 Countries!
We Are Aligned With Over 70,000 Churches, Charities, Orphanages, and Business Organizations!
Connecting People Who Want To Help With Those Who Need It!
We Have Over 130,000 Members Pre-Registered and Ready To Join Our Humanitarian Mission!
We Are Aligned With Wilcox Travel, The Board of American Express and IMGlobal.
TVG-Connect Has Been Working for Over 9 Months And Our Volunteer Team Has Contributed Over 52,000 Hours!
We Hope To Inspire Individuals and Corporations To Fund Humanitarian Projects Worldwide. To Help Eliminate World Hunger, Disease, Poverty, Human Trafficking and Hopelessness.
TVG-Connect Products and Services
We Have State of The Art Internet Technology and Exclusive Products and Services.
Which Include, A Secured Social Media Platform.
Where Your Group Can Plan, Organize and Communicate In Private And With No Advertising.
We Have Discounted Air, Sea And Land Travel Packages, Including Hotels & Time Shares.
Universal Medical Care Coverage For Children 18 and Under, Outside Of The U.S.
Natural Nutritional Products Dehydrated Freeze Dried Foods For Feeding The Hungry.
Emergency Aid Supplies Medical Kits, Blankets And Mosquito Netting.
Building Solar Energy and Water Purification Products worldwide. Christian E-Books, Gift Wares, Music and Videos.
TVG-Connect A For Profit Business
TVG-Connect Is NOT A Non Profit Or NOT For Profit Organization.
This Is A For Profit Business!
TVG-Connect Goal Is To Help Individuals Earn Money For Their Family, Their Church, Their Charity Or Their Favorite Social Group!
We Are Combining The Power of Network Marketing With Your Desire To Help Those In Need!
TVG-Connect Has Created A Simple And Inexpensive Compensation Plan.
You Can Earn Commissions With As Little As $9.95 A Month For Our Silver Plan.
Our Business Plan Is 3×9 Structure.
Where You Can Earn On The First 5 Levels Without Sponsoring Anyone!
1 Personal Referral
With A Little Effort And 1 Direct Referral You Can Earn More Money.
With 1 Referral, You Earn A 25% Matching Bonus And You Are
Eligible To Earn Up To Levels 6 and 7
3 Personal Referral
With 3 Referrals, You Earn A 50% Matching Bonus And You Are
Eligible To Earn Up To Levels 8 and 9
9 Personal Referral
9 Referrals, You Earn A 100% Matching Bonus
And You Earn From All 9 Levels
You Can Earn Up To $6,200 With The Silver Compensation Plan.
When You Fill The 9 Levels.
Gold Level $29.95 Earn All The Same Bonuses
With Total Earnings Of Up To $17,800 A Month.
Income Disclaimer: These Results Are Not A Guarantee Of Any Income.
Platinum Life Time Member
-One Time Fee $199
-Only 1,000 Available
You Can Open A Fund Raising Accounts By Sponsoring A Church, Orphan or Social Group.
They Become A Personal Referral.
Imagine You Sponsor, Promote and Sign 100 Members From Your Church To TVG-Connect.
You Will Earn A Monthly Residual Income,
Your Church Will Earn A Monthly Income
and Each Member Can Earn An Income!
You Have A Very Important Decision To Make!